Ovako’s overall strategy is intended to create an attractive position in the long-term in the European steel market by being the leader in engineering steel, continuously developing the product offering and strengthening customer relationships.
Ovako will be the premier manufacturer and supplier of engineering steel in Europe, with a broader international position in selected niche areas. This leading position will be achieved by the company growing organically in existing and new geographical markets, as well as through acquisitions and mergers.
Ovako will, under a highly reputable brand and associated attribute brands, supply world-class products based on leading application development, metallurgical expertise and production technology. This position will be achieved through long-term investments in production equipment, personnel, and research and development. The new products will increasingly lead customers to choose to replace existing products with Ovako’s products.
Ovako will develop existing strengths with the objective of becoming the most customer-oriented supplier of engineering steel. Through long-term relationships Ovako will become a supplier throughout the lifecycles of its customers’ products. This will be achieved by continuing to adapt to our customers’ value chains, through increased integration with our customers’ product development and by offering a high-quality service concept and reliable delivery.