Ovako has a rich history that goes back over 500 years. That heritage has always defined our brand, It has also seen us define the art of steelmaking through our unswerving devotion to pioneering quality and consistency. However, we are now taking bold steps into a new future that combines the virtues of high-quality engineering steel and our total focus on sustainability – a commitment guided by circularity and carbon neutrality. That is why we felt the time was right to update our brand image.
Our desire was to build an emotional narrative that touches upon our origins, purpose, and values, designed to connect with our stakeholders and invite them to be part of it. The result of our efforts is a brand that still reflects everything we have always stood for. But it now has a fresh twist with a modernized logo that puts our ongoing dedication to excellence and modernity at center stage.
The new brand made its public debut in mid-November at the Elmia Subcontractor in Sweden. It was a great opportunity to explain to our customers and partners how the new logo style symbolizes our strong values, commitment and dedication to a sustainable, high-quality steel future.
The most important thing about our new brand is that it is so much more than a more modern logo. Because it is the substance behind it that really matters. It represents our sustainability promise to the planet and future generations, and our desire to shape the future of steel. To achieve this, we put the emphasis on environmental and social responsibility, collaboration and innovation that goes beyond our own industry.
Just as our ancestors did, we take responsibility for the future and for the generations to come. Ovako’s new brand is just one important step in aligning our journey with the ambitions of our people, customers, partners and owners as we work together to create steel for a decarbonized society.
